Marketing for Thor: The Dark World has picked up in recent weeks, as the next installment in “Phase 2″ of the Marvel Cinematic Universe will test the Thor brand name’s durability away from the comic book blockbuster-friendly summer by releasing in November (where other popcorn movie franchises like James Bond have thrived in years past).
Besides having The Avengers‘ coattails of success to ride on, the Thor sequel will also benefit from the massive surge in popularity of Loki (portrayed in the MCU by Tom Hiddleston) since its predecessor hit theaters – part of the reason why the Dark World reshoots have beefed up the screen time ...
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